The LV website displays a knack for well thought out storyboarding and high-quality imagery. Previously, their website focussed a lot on content but failed to connect it to any real outcome. This has changed in recent times as there is an obvious shift towards enabling easy sharing and quick consumption of information. Almost like an online fashion portal.
Companies need to get creative and enthusiastic about getting their content in front of the right people. Passive distribution — or, worse, distribution you do as an afterthought once you realize no one is engaging with your content — won’t cut it. Don’t let your investment in content go to waste by sitting on some of your most valuable marketing assets.
The reality is that just creating content isn’t enough. In many cases, you need to amplify it. You need to market your marketing. This is where social media can help a great deal. Also recognize the many places (and many people: customers, employees, influencers) that can help you amplify your content marketing. (bonus: presentation on the difference between influencers and advocates)