Santander frequently promotes Prosper and Thrive content on all its social channels, including Facebook, where it has 123,000 followers. Though Santander's Instagram audience is still small, at a little over 1,600 followers, it's using the channel to exclusively promote the Prosper and Thrive brand with images that speak to the millennial audience and tease content from the hub.

Whether in a team or on your own, be realistic about your time. If blogging once a week and sending a newsletter twice a month is the most you can manage, don’t shoot for any more than that. Setting yourself up for failure breaks trust with your audience that expects what you’ve promised. You don’t want burnout here, you want a streamlined process that works for your schedule.
My husband was in this camp until he told me about a newsletter that covers trends affecting financial markets. He looks forward to receiving it each day. He explained that the newsletters didn’t have anything to do with the funds the broker was selling, but the information was solid and valuable – and it was useful research for the investments he makes.
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