Acorns Investment is a popular investing app that helps you round-up your spare change from debit card purchases and invest these small amounts of money over time. This approach to investing is ideal for anyone who doesn’t feel like they have enough money or time to invest, but they still want to be work toward building wealth. Their blog called Grow from Acorns, is just of the best content marketing examples of an effective blog.
15. Basecamp: Signal v. Noise on Medium. Signal v. Noise is “strong opinions and shared thoughts on design, business, and tech. By the makers (and friends) of Basecamp.” Why Medium? According to the team, “When Jason Fried a few months ago suggested that we should start posting articles on Medium, I was skeptical. What possible gain could we have from sharing our stories on someone else’s platform rather than our 15 year-old blog? Turns out, quite a lot! First of all, the writing and formatting experience on Medium is just excellent. I’ve yet to find another web editor that makes it as easy to produce great looking articles. … Second, Medium has a wonderful community and readership that reaches far beyond our natural sphere of influence.” Great advice if your brand is considering Medium for content creation in 2016.
It needs a strategic approach and that’s what a content marketing strategy is all about. Content marketing fits in a broader integrated marketing strategy and it requires a strategy of its own. However, just as all other strategies regarding specific marketing techniques (email marketing or social media marketing, for instance) such a strategy needs to be integrated in a broader strategy.
Great article Sarah. I think that a key theme all of these great content marketing strategies have in common is humour; humour has universal appeal and is a very effective way of getting audiences to talk about and share your content. Of course your content marketing strategy needs to be comprehensive and well executed, and for businesses without the staff capacity I would recommend outsourcing your digital marketing needs to skilled freelancers.
Webpages. What’s the difference between a normal webpage and a webpage that is content marketing? Consider The Beginner’s Guide to SEO from Moz, a provider of SEO related tools and resources. This resource, offered for free, has been viewed millions of times, bringing in countless customers who otherwise might never have stumbled across Moz and the services they offer. Or take a look at a case study from the design firm Teehan+Lax. Most case studies are boring. Their case studies are fascinating. That’s the difference between simply putting content on your website, and content marketing.
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