SEO & Search Engine Marketing How To Optimize Your Content Marketing For Maximum Traffic From Google Search engine optimization has more misleading advice and shady “service providers” than anything I’ve seen online. This video is going to give you a solid grasp of the basics of SEO in just one video. I really turned up the fire-hose on this one! lol. If you want to learn about a great course that breaks it all down step-by-step in a super easy to follow fashion, watch this video next: https://www.youtube.com/watch?v=pFRvTt42Ei4 Search engine marketing and optimizing for search engines has helped my wife and I grow our business from the ground up with as little as 0 to start. This small investment in a web hosting combined with a large investment of time and energy creating and publishing content and optimizing that content has led us to reach nearly 10 million people with 20 million page views in just seven years. If you stay focused on the core concepts and the basics of SEO… Ignore the hype, the sales messages for the shiny “shortcuts” and shady “blog network” vendors you can build a solid website that drives hundreds of thousands of visits per month from the search engines, too. It is always important to begin by thinking about the platform your publishing to, in this case it’s Google, and what their goals are. Understanding that the search engines goal is to deliver 1) highly relevant and engaging results for its users and 2) relevant advertisements so it can earn revenue you quickly can realize that becoming a partner of Google who publishes excellent quality and highly engaging content focused on what people are searching for is key. You can help Google achieve their goals and in return Google will rank you high and drive traffic your way. The only “shortcut” there is to achieve success with search engine optimization and search engine marketing quickly, is to publish higher-quality content more often than your competitors. And for this I recommend you start with a 90 day challenge where you publish one excellent blog post every day for 90 days. For a tutorial on how to create great SEO content, watch this video: https://www.youtube.com/watch?v=sDl16D71riQ Aside from simply publishing the content your content needs to be focused on a specific keyword which represents a core topic in the mind of your users. Keyword research is how you get into the mind of your target visitor and understand what they’re looking for what their needs are and where they are in the buying cycle so you can create and craft great content that answers their biggest questions while proving to Google that you are a quality publisher worthy of their users attention. Here is my video where I show my exact process for doing keyword research… It is an hour-long consulting session I did for a close friend that I recorded to show you my exact process for professional keyword research: https://www.youtube.com/watch?v=O_FfdjNOgpQ The video goes deeper into […]
Business Consort – The Importance of Digital Marketing Strategy Business Consort – Digital & Social Media Academy offer online courses worldwide as well as digital and social media marketing courses at our London and Manchester venues. Tel: 0800 334 5784 web: www.digitalandsocialmediaacademy.com
Facebook Advertising – Learn How to Advertise on Facebook In Just a Few Minutes Learn how to advertise on Facebook with workshop: http://www.FBAdsAtoZ.com Facebook Advertising – Learn how to advertise on Facebook in just a few minutes with business coach and Facebook Marketing Expert Nick Unsworth, CEO of the Business Coaching company, Life on Fire! TOPIC TAGS: Facebook Advertising, Facebook Ads, How to Advertise on Facebook, How to Market on Facebook, Social Media Marketing, Facebook Marketing Facebook advertising can appear to be complicated and expensive. However, in this quick video, you’ll learn that is far from the case. Watch as Nick walks you through exactly how to set up your first campaign on screen using Facebook’s ad platform. This includes, how to set your target audience, how to set your bid, and tips on making your ad convert well. Getting your targeting right is one of the most critical parts to making your ads successful. Pay close attention to that part of the video! And, let’s not forget how important it is to choose the right image and right copy to make your ad stand out and make it compelling (so people want to click on it). Nick also covers why you must make sure you ad will displayed in the mobile newsfeed. Discover what precise interest targeting is and why you’re likely going to want to use it often in your Facebook advertising. And, learn how to upload your email list if you have one and why you would want to run ads to your own email list as a custom audience. As with anything marketing related, you’re always going to optimize and test your ad campaign and marketing funnel. No matter how well your ads are performing, A.B.T.! Always Be Testing! There may be small tweaks you can make to reduce your cost or increase your conversions. If you follow Nick’s proven Facebook advertising system, you can get likes for pennies, clicks for under a dollar, and leads for a few dollars or less. Nick has built two six-figure businesses using Facebook advertising. He sold the first business in 2013 for 0,000. Enjoy the video! For more on Facebook marketing and access to live trainings, jump over to our blog here: 09: Facebook Advertising – Learn How to Advertise on Facebook in Just Minutes Video URL: http://youtu.be/Jgo2jSKG2vY
Lesson 2: Types of Content to Create & The Tools to Create Them – Ecommerce University Watch all 15 free videos: http://tinyurl.com/l2wjeqz This video is a part of Shopify Ecommerce University’s 15-part video series on ecommerce content marketing. Video Highlights 0:09 – Faceless ecommerce is dead 0:37 – Benefit = channel fortification + increased revenue 1:46 – Consistency is key 2:28 – Why you should start with video 3:52 – Types of content you can create 7:00 – Creating content isn’t technologically difficult 7:28 – Microphone: http://tinyurl.com/rode-lav 7:42 – iMovie: https://itunes.apple.com/ca/app/imovie/id408981434 For more free videos, ebooks, tools, and guides on ecommerce marketing, check out Shopify Ecommerce University: http://tinyurl.com/l2wjeqz
AIDA Marketing Strategies – How to Tell a Story that Sells Learn How to Tell Stories Like a Marketer using AIDA. https://www.udemy.com/promo-video-animation-course-make-demo-videos/ ***100% Money Back Guarantee from Udemy*** This section was From the Popular Udemy Video Animation Course. The Course Just lunched and over 500 Students Enrolled on the 1st Day alone and a 5 Star Rating. Here is a link to get the course 90% OFF for Limited Time Only Coupon: https://www.udemy.com/promo-video-ani… What is AIDA: AIDA is a Marketing Acronym that Stands for: Attention: You must get the Attention of your target market as quickly as possible. There are a number of ways you can do this from using elements of surprise or shocking the audience. Interest: The best marketers know how to keep their audience interested throughout the story. The last thing you want is the audience tuning out. Desire: You want to foster ‘WANT’ for your product or service. Want goes far, far beyond ‘thinking they should have it’ instead it has to become a bringing passion. Action: And finally, after seeing your story, your audience should be moved to action. It should be the next ‘Natural’ Step in the process. A.I.D.A has been used effectively in marketing strategies and plans of all sizes. Its something you should infuse in every piece of copy about your company from the brochures, videos, commercials, to your website. In the end, its all about customer experience and sales. What’s Included in this Video? – Ways to Immediately get the Attention of your Audience – Ways to keep them interest in you marketing pitch. You can increase interest and engagement by creating ‘knowledge gaps’. It’s a great strategy to show your audience what they don’t know and to add mystery! – Desire is key, and desire can be manufactured. For example, showing a lot of personality and emotion can help you instantly connect with you audience and get them away from their ‘left brain’ to their ‘right brain’. Inspire your audience and they will throw caution to the wind. – Getting Action can be easy… if you know how to do it. In fact, this course has a whole lecture on how to get your audience to do anything you want. This video was a section of the popular Udemy course on how to create animated videos for you business. Creating a Brand Story in your branding is essence to who you are as a company and what you stand for. AIDA is a great start and a common framework on helping you learn how to market from the ground up. This is also the foundation of viral marketing and stories being shared. Links to Course: Get it for : https://www.udemy.com/promo-video-ani… Full Price Version: https://www.udemy.com/promo-video-ani… Free Lite Version: https://www.udemy.com/demo-video-anim… 14 Day Free Trial GoAnimate: http://tracking.goanimate.com/SH7Y
Using Social Media as a Marketing Tool Part of 2010 Conference on Entrepreneurship You’ve set up a Facebook Fan page and Twitter accounts for your company. Now what? Our expert panelists will share best practices on how to harness Facebook, Twitter, blogs and other social media channels as a marketing tool. When used effectively, social media can help a company build its brand, engender customer loyalty, gather candid feedback to improve the product or service, reach new audiences, and ultimately increase awareness and sales.
Stanford Webinar – Creating Demand with Content Marketing Content Marketing. It is at the center of inbound and outbound marketing. Done right, it is the asset to help your marketing message break through the clutter. In this webinar, you will learn how to enrich your customer lifecycle and drive business results with a content strategy that leverages all communication channels. Presented by the Stanford Innovation and Entrepreneurship certificate program (http://create.stanford.edu/)
SAP’s Business-to-Business (B2B) Marketing Strategy at the Adobe Summit 2013 http://spr.ly/YTSAP Shawn Burns, Global Vice President, Digital Marketing at SAP and Dan Barnicle, MD, SapientNitro, share SAP’s Business-to-Business (B2B) Marketing Strategy at the Adobe Summit 2013. They explain how a shift has occurred in the business-to-business (B2B) marketing space making it time to rethink outdated notions of the B2B Customer Experience. Learn how SAP is addressing today’s digital marketing challenges and is optimizing customer experience by integrating Search Marketing, Content Optimization, and Social Media to effectively drive brand awareness, leads and sales conversions.
How to Post Audio on Facebook : Facebook & Social Networking Subscribe Now: http://www.youtube.com/subscription_center?add_user=ehowtech Watch More: http://www.youtube.com/ehowtech Posting audio on Facebook is something that you can do using a website called SoundCloud. Post audio on Facebook with help from an expert in consumer marketing in this free video clip. Expert: JoAnna Dettmann Contact: www.tsunela.com Bio: JoAnna Dettmann, co-founder of tSunela, has paved the way to search engine marketing success for clients such as St. Louis Children’s Hospital and Trane. Filmmaker: Michael Johnson Series Description: Social networking is a term that describes sites like Facebook, Twitter, Tumblr and any other service that allows users to connect to one another and share information in new and interesting ways. Get tips on Facebook and more with help from an expert in consumer marketing in this free video series.
Content Marketing Tips for Nonprofits Welcome to: http://WholeWhale.com/ -You finally built your website…now what? You made all this great content but nobody is coming to your site. To cure your headaches watch this training video about very useful content marketing tips for your Nonprofit organization. To learn more, check out: http://www.wholewhale.com/tips/conten… ——- What Is Content Marketing? It’s pretty simple actually. Think of it as two different buckets for your website. One of them is what you already have (the “about us” page, or your “mission statement”). The other bucket is – what people want. They want what they’re searching for. So again – what is content marketing? It’s creating valuable, relevant, and consistent content in order to attract a specific audience. ——- How To “Do” Content Marketing? 1.Have a content platform Now that you know what it is, how do you actually “do” content marketing? It starts by having a platform. You need a content management system – think WordPress, Drupal. 2.Create regular content You have your platform, and now it’s time to start playing the game. Think about your audience. What do they need? What do they fear? Find the value that they’re looking for that helps them, informs them, or in some way improves what they’re already doing. 3.Create “evergreen” content Think of an evergreen tree. It’s green all year, it doesn’t shed, but at certain times of the year, like during Christmas, thousands of people are looking for evergreen trees to put in their homes. Think about content that could be relevant year-round, but also have episodic spikes of interest throughout the year. That’s the type of content that will produce the most value. 4.Have “hooks” to build an audience you can talk to As a nonprofit – you’re probably giving away free content, and free things all the time. Well, you will lose money if you continue to do that. This is why you need a “hook”. In other words – “why would somebody give you their information?” For this example, let’s think about an e-mail. If you get the person’s e-mail, and that permission to talk to them, the next time you put out free content you can reach out to them. You can also contact them the next time you do a fundraiser, or when looking for volunteers, etc. That’s how you build your audience. This is the most valuable asset that your organization will have. 5.Content distribution You created all this amazing content, now how do you get it out there? There are two simple ways. One is SEO – Search Engine Optimization. You have to build your site using the right keywords, and put it where people can find it. The other way to distribute your content is through SMO – Social Media Optimization. You can talk to anybody you want on social media. Create relationships. Perhaps you’ve written an article that highlights a different organization, or a product? Let them know! At some point they might feature your organization on their […]